Saturday 3 April 2010
I'm on holiday in New York at the moment. One of things about America that never fails to surprise me is the extent to which advertisers are allowed to diss or comment on their competition. Normally this is simply along the lines of Duracell is better than Energizer but there's a remarkable Burger King ad I've seen a few times this week that takes corporate rivalry to new levels.
In it the sinister-looking Burger King turns Hamburglar and breaks into McDonald's HQ to steal their breakfast muffin recipe so BK can sell an identical product.
If you can't beat 'em, join 'em I guess. Are any other adverts so audacious?
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